No work can exist without some level of research. In my particular case I have to check on three levels of entertainment. I have to see whats happening in the world of comics and graphic novels. I have to follow the billboard charts of music and watch music videos. All of this to stay on top of the competition and the trends. Time to put in the work. Study, study study the competition. Learn from their mistakes and attempt avoid their mistakes. It's not hard work, it's rather kinda fun and exciting at the same time. But least to say, it's definitly a learning experinece.